Occhiomagico is born in 1971 (Giancarlo Maiocchi in 1949).
He is deeply influenced by Man Ray’s works, and in 1974 he conjectures upon “the most pleasant” illusion of photography. By mixing different kinds of experiences (symbolism, surrealism, psychedelics and metaphysics) he points his studies towards a multimedia language he calls “New Photography”. The titles of his exhibitions are emblematic: La Porta di Niepce (Niepce’s door, Milan 1978), about the overcoming of photography as a document.
Paesaggi di Finzione (Fictional Landscapes, 1981). L’immagine Truccata (The made-up image, 1982). Archeologia del Futuro (Archaeology of the future, 1983). Alchimia (Alchemy) is a moment of research on design, architecture, fashion, a place where languages blend. The collaboration with Alessandro Guerriero and Alessandro Mendini produces 24 covers for Domus magazine (1982, 1983) testifying the change in photography, which represent designed landscapes, imaginary objects, clothes that are yet to come. Photography starts to truthfully portray the project and not the object. In the same period, he works with Ettore Sottsass (Memphis), Aldo Rossi (Il Teatro del Mondo), Michele De Lucchi and magazines such as Casa Vogue, Interni, Abitare, Ottagono, Modo.
For fashion, he works with Cinzia Ruggeri, Moschino, Armani and magazines such as Uomo Vogue, Vogue Italia, Amica. Since 1990 he enters a more intimate dimension, creating additional but believable landscapes, dwelled by women and suspended objects as if eternally waiting.
He is represented by SR Contemporary Art since 2005